Humble Spirit is a wine country restaurant sharing food with heart in downtown McMinnville, Oregon. Their dishes are inspired by the Willamette Valley and celebrate the farmers, ranchers, fishers, winemakers, and artisans around them.

The brand identity celebrates the uniqueness of the human spirit as well as the spirit of the Willamette Valley combining symbols inherent to the place into a composite logo mark. The brand embraces overlap and collage to enforce the idea that the uniqueness of a place is characterized by smaller pieces combined to make something that can be found nowhere else.